Using Sleeping Beauty For Commercial Ends
Concept Used to Sell Goods in Print and Film
An advertisment for a clothing brand, called 'Melting Pot' modernizing the Sleeping Beauty tale
CommercialsIn looking for Sleeping Beauty materials, I couldn't help but trip over all the commercial which have used the motif over time. One has to wonder: why do we use fairy tales to advertise things and what is so captivating about Sleeping Beauty? Of course, using aspects of our youth to encourage purchases is well-documented. Think about Owens-Corning and the Pink Panther - what's that about? Yes, insulation is pink, but there must be something deeper to the connection. They could have had a talking Necco Mint, but they don't. Experts claim that these childhood memory techniques work best with goods which are cheap and which are boring or embarrassing to promote. Distracting the customer from the actual good being sold is the best way to go in these situations. Think about that when you look at these commercials.
MintsFor Quality Housing?Dating Site
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Diapers
Beds
For Sandwiches or Cookies?
Forest Fires
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Used to Advertise Disney World
Well that's appropriate. The castle there is hers, after all! This is part of Annie Leibovitz's "Disney Dream Series" which casts modern stars in the traditional animated films' roles. There are beautiful pictures; look for them!